"Pink" 5-hour ENERGY Drink: Inherent contradiction to public health?

 Some facts on energy drinks...

• Energy drinks are consumed by an estimated 30% to 50% of adolescents and young adults, but some experts suggest this number is even higher.
• A recent review of the health effects of energy drinks on children, adolescents, and young adults concludes, "for most children, adolescents, and young adults, safe levels of consumption have not been established."
• Energy drinks are not regulated by the U.S. Food and Drug Administration because they are marketed as nutritional or dietary supplements (see the bottom left of any 5-hour Energy bottle).
• According to a recent New York Times investigation, 13 deaths over the last four years have cited the possible involvement of 5-Hour Energy.

 

Behind non-melanoma skin cancer, breast cancer is the leading cause of death among women in the U.S. Breast cancer is also the most common cancer among women worldwide. In this regard, I am all for raising awareness about breast cancer. I also recognize the very specific role caffeine can play in exercise performance (this is of course within limits). 

With this all in mind, is this a fundamental contradiction to public health?